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Quotes
GM set its prices for a 25-percent return on investment in 1950s
“But if its return on investment averaged 25 percent for 1950 through 1955, well above the corporation’s target and the highest return in American industry, why couldn’t General Motors reduce the prices on its cars, […]
Letters to the Editor
Chrysler and AMC lost the plot with 1970s personal luxury coupes
George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]
Media Analysis
1959 Studebaker: Was it really design theft?
(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]
Quotes
John Z. DeLorean: Downsizing GM cars for 1973 was opposed by Mitchell
“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]
Quotes
Is Teutonic car design obsolete?
“Maybe. Then again . . . maybe not. Perhaps this is all just temporary. Consider what happened to American car design in the wake of the 1958 recession. Suddenly, all the jet-aged, tail-finned, twin-turbined, dynaflowed […]
Design Notes
How would a facelifted Hudson have fared in 1955?
(EXPANDED FROM 1/2/2021) Hudson as been a popular topic with readers this week so I have expanded a story that takes a different angle: What might have happened if Hudson had managed to remain an […]
Quotes
If automakers focused more on efficiency would there be less pressure to go EV?
“Just think, a little more focus on efficiency and we wouldn’t be forced to go all electric in the future. I love power, so don’t get me wrong. But with such dismal mileage that these […]
Letters to the Editor
Hudson would have been the best option for a Packard tie up
Paul West has offered a sophisticated counterpoint to the conclusions in my article, “Would Hudson have been Packard’s best merger partner?” I am thus elevating his comment to the front page. Nice article, Steve. I […]
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