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HomeBusiness strategies

Business strategies

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

1952 Kaiser Henry J
Quotes

Why Ford rejected small cars in late-40s and early-50s

July 19, 2025 Steve 5

Debate within the Ford Motor Company about whether it should come out with a smaller, more economical car was discussed at a number of points in a corporate history by Allan Nevins and Frank Ernest […]

1986 Jeep Grand Wagoneer
Media Analysis

Could American Motors have survived if it ditched passenger cars for Jeeps?

July 18, 2025 Steve 8

In conjunction with his recent Public Broadcasting series on American Motors, Joe Ligo (2025) wrote a provocative article for Hagerty. He wondered whether AMC might have survived for at least a while longer if it […]

1973 Chevrolet Nova SS hatchback
Gallery

1973 Chevrolet Nova hatchback hints at GM’s neglect of its compacts

July 17, 2025 Steve 5

By 1973 the Chevrolet Nova was one of the oldest American cars on the market, but General Motors did give it some modest updates and a new hatchback. That would prove to be the only […]

1999 Pontiac Firebird 30th Anniversary Trans Am
Design Notes

Obesity won even when it lost with pony cars

July 16, 2025 Steve 3

(EXPANDED FROM 9/16/2021) The failure of the fourth-generation Chevrolet Camaro and Firebird wasn’t supposed to happen. General Motors’ F-body siblings had a much more modern — and arguably more stylish — design than their sole competitor, […]

1976 Chevrolet Malibu
Data Dive

1964-77 Chevrolet Chevelle Malibu shows growth of mid-sized American cars

July 15, 2025 Steve 10

(EXPANDED FROM 11/2/2023) When the Chevrolet Chevelle was introduced in 1964, it was marketed as an “intermediate.” The term was awkward sounding but made some sense because the car was close to the mid-point in […]

1968 AMC Ambassador SST 2-door
History

Why didn’t AMC’s 1967-68 mid-sized two-door hardtops sell better?

July 8, 2025 Steve 21

After writing the vlogging story last week, my YouTube feed was inundated with videos about late-60s American Motors cars. And I had to admit that the Rebel and Ambassador two-door hardtops looked fairly good. That […]

Mercedes-Benz 300TD wagon
Design Notes

Mercedes-Benz W123: Back when form really did follow function

July 2, 2025 Steve 4

(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]

1972 Buick Electra 225 2-door hardtop
Data Dive

Trajectory of top-end Buicks shows GM’s postwar strengths and weaknesses

June 30, 2025 Steve 6

(EXPANDED FROM 12/15/2023) I don’t think one can fully understand why the 1963-65 Buick Riviera wasn’t as successful as commonly argued in automotive histories without considering its relationship to the Electra 225. So let’s do […]

1967 Rambler Rebel SST convertible
History

Would AMC have done better if George Romney had stayed longer?

June 26, 2025 Steve 26

(EXPANDED FROM 6/11/2021) The comment thread in the previous post about George Romney (go here) has generated a robust discussion that deserves a substantive response. I thought the best way to do so would be […]

Posts pagination

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  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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