(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]
(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]
(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]
Motor Trend magazine’s 1974 road test of seven personal coupes may have been rather vapid in many respects, but it did offer one useful critique. Writer Jim Brokaw complained that the largest models — the […]
When I came across a 1966 Oldsmobile Starfire at this year’s LeMay annual car show, it got me wondering why such a nicely styled car failed to catch on in one of the 1960’s hottest […]
(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]
(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]
David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]
The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]
Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]
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