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Homebroughamization

broughamization

1972 AMC Ambassador proposal by Brooks Stevens
Design Notes

Proposed 1972-73 design could have saved AMC from ill-fated 1974 Matador coupe

June 20, 2026 Steve 20

(EXPANDED FROM 2/4/2022) The above image shows an early design proposal by Brooks Stevens for a redesigned AMC Ambassador planned for 1972-73. The car has vague similarities to mockups pictured in a Patrick Foster (2013) […]

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

March 5, 2026 Steve 23

(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]

1969 Ford LTD
Literature

1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways

February 12, 2026 Steve 10

(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]

1964 Studebaker Daytona rear quarter
Design Notes

1964 Studebaker: Brooks Stevens hammered final nail in the coffin

August 27, 2025 Steve 27

(EXPANDED FROM 4/16/2021) One of my more unpopular takes is that Studebaker shouldn’t have assigned Brooks Stevens to restyle the 1964 Lark. He may have had a more mainstream design sensibility than Raymond Loewy, but […]

Mercedes-Benz 300TD wagon
Design Notes

Mercedes-Benz W123: Back when form really did follow function

July 2, 2025 Steve 4

(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]

Design Notes

Ford did better than Chrysler in differentiating its 1970s mid-sized coupes

December 13, 2024 Steve 13

(EXPANDED FROM 5/14/2021) A few years ago CJ and Geeber commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s […]

1971 Dodge Charger RT
Data Dive

1971-74 Dodge Charger: Making the most of a questionable idea

November 4, 2024 Steve 15

(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]

1976 Buick Riviera
Design Notes

Did Wayne Kady screw up the 1974-76 Buick Riviera?

February 2, 2024 Steve 13

(EXPANDED FROM 11/19/2021) In a recent story, Hagerty described Wayne Kady as “the most well-known unknown designer in the history of General Motors” (Seaman, 2024). Among the designs that the article shed light on is […]

  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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