It’s an old trick in the U.S. auto industry to blame consumers for bad corporate behavior. Automotive News (2022) recently lent a helping hand by playing the victim card to justify the lack of improvement […]
(EXPANDED FROM 10/2/2020) Auto Extremist has reposted a Peter DeLorenzo (2021) column which argues that the auto industry has “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so […]
Andrea Hiott has written an engaging and nuanced automotive history that transcends the usual “car guy” narratives. Thinking Small: The Long, Strange Trip of the Volkswagen Beetle offers a wealth of background about the political, economic […]
Paul A. Eistenstein’s (2019) story about the end of production for the Volkswagen Beetle makes an odd editorial decision. He treats the Beetle as a unified product line that stretches all the way back to […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison, but I suppose a Citroen 2CV could have also […]
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