Automotive News’ April 28 front page reminded me of a daily newspaper announcing the start of a war. Rather than the usual assortment of product launches and resume-polishing profiles of auto executives, the industry journal […]
Some auto analysts have recently stated that the Slate Truck could plausibly have a shot at carving out a decent market. For example, Automotive News reporter Laurence Iliff (2025) quoted AutoPacific analyst Robby DeGraff as […]
It’s been fascinating to watch the auto industry and media react to President Donald Trump’s tariffs. To the degree that this topic has broken through the usual phantasmagoria of new-product launches and nostalgic musings about […]
Peter DeLorenzo is back from a break in writing his column . . . and is in a foul mood. He is particularly critical of dealers being “insanely” optimistic in the wake of the Trump […]
Jaguar has been heavily criticized for a rebranding effort that has culminated in the unveiling of the Type 00 concept car. While I get that complainers will complain, somebody needs to cut through the noise […]
Peter DeLorenzo’s columns have been getting repetitive of late. In his latest missive he complains once again about efforts to electrify the automotive fleet. Even though vehicles with internal-combustion engines have reached a “new level […]
Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]
Peter DeLorenzo has finally acknowledged that the decarbonization of the automotive fleet could be significantly driven by public-sector actions. However, he does so by spewing a bunch of lazy anti-government insults. Does this represent his […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
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