Peter DeLorenzo’s (2025) year-end review of the auto industry emphasized the “ugly reality that new cars, trucks and SUVs are just too damn expensive.” In response to critics arguing that he has offered no solutions, […]
Automotive News (2025) recently insisted that a projected price tag of $188 billion over three years for tariffs “is too big to bear” — but hasn’t a clue about how to stop them. That estimate […]
(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]
Automotive News’ April 28 front page reminded me of a daily newspaper announcing the start of a war. Rather than the usual assortment of product launches and resume-polishing profiles of auto executives, the industry journal […]
Some auto analysts have recently stated that the Slate Truck could plausibly have a shot at carving out a decent market. For example, Automotive News reporter Laurence Iliff (2025) quoted AutoPacific analyst Robby DeGraff as […]
It’s been fascinating to watch the auto industry and media react to President Donald Trump’s tariffs. To the degree that this topic has broken through the usual phantasmagoria of new-product launches and nostalgic musings about […]
Peter DeLorenzo is back from a break in writing his column . . . and is in a foul mood. He is particularly critical of dealers being “insanely” optimistic in the wake of the Trump […]
Jaguar has been heavily criticized for a rebranding effort that has culminated in the unveiling of the Type 00 concept car. While I get that complainers will complain, somebody needs to cut through the noise […]
Peter DeLorenzo’s columns have been getting repetitive of late. In his latest missive he complains once again about efforts to electrify the automotive fleet. Even though vehicles with internal-combustion engines have reached a “new level […]
Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]
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