Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Ask Mr. Moose
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
    • The AI About Cars
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeAuto design

Auto design

History

1936-37 Cord 810/812 tried to do too much at once

June 11, 2025 Steve 10

(UPDATED FROM 12/20/2022) The 1936-37 Cord 810/812 is arguably one of the most important American cars of the 20th Century. In addition to offering iconic styling, it was also remarkably advanced in its engineering. Among […]

Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

1958 Mercury Turnpike Cruiser
Design Notes

1958 Mercury Turnpike Cruiser is a monument to Ford’s failed ambitions

May 27, 2025 Steve 12

(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]

Parody ads about the auto industry and media
Our Sponsors

Tough talk from Flint: Why our cars are different

May 2, 2025 Steve 0
Quotes

Commentators explain how a fat Corvette stops space aliens

April 19, 2025 Steve 0

Some of the web’s most important writing is buried in auto blog comment sections. One of my all-time favorites is a soliloquy by Truth About Cars commentator Petezeiss (2014). In response to criticisms of the 2015 Corvette Z06’s weight gain, […]

Toyota Sienna and Venz
Design Notes

Early indications of Toyota embracing its inner Virgil Exner

April 14, 2025 Steve 6

(EXPANDED FROM 10/25/2021) The above photograph shows the beginning of Toyota’s embrace of sci-fi styling. In the foreground, the second-generation Sienna minivan (which was produced from 2003 to 2009) had simple but attractive styling (Wikipedia, […]

1971 AMC Ambassador front quarter
Data Dive

The 1967-74 AMC Ambassador didn’t measure up in roominess or quality

April 7, 2025 Steve 3

(EXPANDED FROM 10/15/2021) A lingering point of contention in the auto history media has been whether the last-generation AMC Ambassador had as much interior room as the Big Three’s full-sized cars. The short answer: Not […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1953 Hudson Hornet
Gallery

1953 Hudson Hornet was both peak ‘step down’ and the beginning of the end

March 4, 2025 Steve 6

(EXPANDED FROM 1/15/2021) The 1953 Hudson Hornet’s styling strikes me as being peak “step down.” As a case in point, this was the last year for the rounded rear end. It looked dated compared to […]

1963 Studebaker Avanti
Fake Design

Was the 1963-64 Studebaker Avanti a fatal mistake?

January 31, 2025 Steve 36

(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]

Posts pagination

1 2 … 7 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 15
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
Society of Automotive Historian award to Indie Auto

Recent Comments

  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Jeff Kennedy on EVs need a George Romney to champion them in the next few years
  • Jeff Kennedy on EVs need a George Romney to champion them in the next few years
  • Steve on EVs need a George Romney to champion them in the next few years
  • Steve on Classic film shows human side of Studebaker’s end
  • JohnH on Classic film shows human side of Studebaker’s end
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Lori H. on EVs need a George Romney to champion them in the next few years
  • Steve on EVs need a George Romney to champion them in the next few years
  • Kim in Lanark on EVs need a George Romney to champion them in the next few years
  • Robert Starinsky on EVs need a George Romney to champion them in the next few years
  • Steve on Citroen SM: A surprisingly conventional next step
  • Steve on EVs need a George Romney to champion them in the next few years

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Richard M. Langworth Sporty cars Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved