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HomeAmerican Motors

American Motors

1961 Chevrolet Corvair Monza
Links

Motor Trend asked former car designers to offer frank views on the 1961 models

August 28, 2024 Steve 5

Motor Trend had an intriguing article in its December 1960 issue: former designers supposedly gave their “frank opinions of what is right and wrong with all of the 1961 cars” (1960, p. 29). Let’s walk […]

1975 AMC Pacer X
Links

Popular Mechanics gives AMC one last chance to spin the Pacer before its launch

August 2, 2024 Steve 4

The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]

1955 Hudson
Data Dive

Why did the Nash-based 1955 Hudson sell so poorly?

July 23, 2024 Steve 21

(EXPANDED FROM 1/13/2023) Last year a reader contributed a good question for our “Story Ideas Bank” — Why was the new-for-1955, Nash-based Hudson not successful? After all, the reader noted, the Hudson “had up-to-date and […]

1974 full-sized low-priced cars
History

1974 AMC Ambassador: Was its styling ruined by bumper regs?

July 15, 2024 Steve 6

(EXPANDED FROM 9/11/2020) Readers of Indie Auto can offer feedback either by commenting or by sending a direct message here. A few years ago a reader used the latter route to vigorously defend the looks […]

Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

June 26, 2024 Steve 19

(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

1948 Hudson rear
History

1948 Hudson ‘step-down’ was a brilliant car with tragic flaws

June 17, 2024 Steve 26

(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]

1968 AMC Javelin
Media Analysis

Why did Patrick Foster settle for fanboy fluff in his 1968-70 AMC Javelin story?

June 3, 2024 Steve 4

I had high hopes when I saw that the August issue of Collectible Automobile included a story about the 1968-70 AMC Javelin. Patrick Foster has been studying American Motors’ history for decades, so I expected […]

Multimedia

Why did American Motors fire Wells Rich and Greene in 1972?

May 14, 2024 Steve 6

The recent death of ad pioneer Mary Wells Lawrence got me wondering how long her fledgling ad agency Wells Rich and Greene worked with American Motors. The short answer: from 1967 to 1972. This ad […]

1974 AMC Matador 4-door sedan
Editor's Note

Reader says ‘armchair critics’ of the 1974 AMC Matador sedan are wrong

April 29, 2024 Steve 7

LL stopped by to respond to our story, “Joe Ligo is overly kind in Nash/AMC Ambassador film.” Here’s what he had to say: “I have a 1972 Matador and a 1974 Matador and without a […]

1955 Nash
History

Would American Motors under George Mason have done more poorly in the late-50s?

April 9, 2024 Steve 3

Kim in Lanark makes a useful point in arguing that if American Motors had “kept the Nash and Hudson nameplates any longer, the AMC executives could drive their 1959 Nashes and Hudsons to bankruptcy court.” […]

Posts pagination

« 1 … 4 5 6 … 17 »
  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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