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HomeAmbassador

Ambassador

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

1963 Rambler American 2-door hardtop closeup
Design Notes

1961-63 Rambler American: Would it have been better without a restyling?

February 21, 2023 Steve 13

Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]

1972 AMC Ambassador
Editor's Note

Reader complains that Indie Auto bashes the AMC Ambassador

March 28, 2022 Steve 13

Someone I will call Bob has taken Indie Auto to task for our story about the AMC Ambassador. This discussion does a good job of summarizing what Indie Auto is and isn’t all about, so […]

1965 Rambler American 440H
Letters to the Editor

AMC’s Roy Abernethy should have invested more in mid-sized cars

January 12, 2022 Steve 13

CJ recently wrote an exceptionally thoughtful comment that I would like to highlight on the front page as a letter to the editor. This missive was in response to the story, “Historians differ on origins […]

Inside Indie Auto
Editor's Note

Thank you for helping to make 2021 a good year for Indie Auto

January 3, 2022 Steve 0

Before getting too far into the new year I should say a few words to close out 2021. Last year was a good one for Indie Auto. We produced some solid content despite increasing the […]

1965 AMC Ambassador sketch
Multimedia

Joe Ligo is overly kind in Nash/AMC Ambassador film

September 9, 2021 Steve 3

(UPDATED FROM 7/3/2020) Joe Ligo’s (2020) film about the Nash/AMC Ambassador is well-researched but overly kind in discussing the car’s dying decade. The “History of the Nash/AMC Ambassador” walks viewers through the unusually long life […]

1974 AMC Matador and other cars
Media Analysis

Was Mac’s Motor City Garage wrong about the 1974-78 Matador coupe?

August 9, 2021 Steve 3

Fred (2018), a Mac’s Motor City Garage commentator, argued that a story about the 1974-78 AMC Matador coupe was riddled with “typical mistakes that get repeated again and again” by “one hack Internet report after […]

1974 AMC Ambassador fake design
Fake Design

1974 AMC Ambassador: GM envy to the ZiL degree

August 7, 2020 Steve 7

The 1974 Ambassador’s ZiL-like styling shows how AMC had succumbed to “GM envy” in the 1970s. This car was so big and ugly that it was doomed to failure. Yet American Motors wasted scarce resources […]

George Romney made eight big mistakes at AMC
History

George Romney made eight big mistakes at AMC

July 10, 2020 Steve 8

George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]

1967 Rambler Rebel 550 2-door coupe
History

How American Motors abandoned its uniqueness in the second half of the 1960s

January 1, 2020 Steve 0

The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]

Posts pagination

« 1 2 3
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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