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2020s
Quotes
Lucid: Weight and aerodynamics matter as much as advanced batteries
“Peter Rawlinson, who led design of the Tesla Model S and is now chief executive of the electric car start-up Lucid, likes to wow audiences by showing up at events dragging a rolling carry-on bag […]
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Current Events
2022 Jeep Wagoneer: Turning generic into a big grand deal
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
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Quotes
Prediction from 2015: High tech won’t be reliable
“The more electronic stuff automakers put into cars, the more and more people have to treat them like really big cell phones. Show of hands — who WANTS to visit their carrier store? That’s what […]
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Media Analysis
SAH shows difficulties of creating a discussion board
In June the Society of Automotive Historians launched a discussion board (go here). This is a valuable new service — particularly during a pandemic. Rubén Verdés (2020) welcomed readers by saying, “I look forward to reading […]
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