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Home1990s

1990s

Readings

Charles K. Hyde wrote a useful but superficial history of the Chrysler Corp.

February 21, 2025 Steve 5

I am ambivalent about Charles K. Hyde’s book, Riding the Roller Coaster: A History of the Chrysler Corporation. The American automotive history field desperately needs more scholarly books, and Hyde is a relatively rare academic […]

Readings

Encyclopedia of American Cars is a useful but sometimes inaccurate reference book

January 30, 2025 Steve 0

(EXPANDED FROM 4/26/2013) Last weekend I made the trek to my favorite bookstore — Powell’s in Portland, Oregon. There I found a 1993 edition of the Encyclopedia of American Cars for $25. That struck me […]

2024 Mitsubishi Outlander
Data Dive

Why did Mitsubishi fail in the United States?

January 7, 2025 Steve 28

(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

Readings

‘My Dad Had That Car’ is a much bigger but not necessarily better book

December 5, 2024 Steve 2

(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]

Media Analysis

How good were the top automotive journalists of the past?

September 25, 2024 Steve 3

Jim Volgarino recently suggested in our “Story Ideas” bank that we take a closer look at the top automotive journalists of the past: “I think Tom McCahill began the long line of auto writers that […]

Collectible Automobile covers
Media Analysis

What kind of cars does — and doesn’t — Collectible Automobile put on its cover?

September 16, 2024 Steve 10

Stéphane Dumas (2024) recently commented that “it would have been a shock if a car from the 1980s” was on the cover of Collectible Automobile magazine. The newest model he could remember was a 1975 […]

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 10, 2024 Steve 7

(EXPANDED FROM 11/9/2022) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote way back in 1974 about the future of the American station wagon. His article made a number of […]

Posts pagination

« 1 2 3 4 … 11 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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