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Home1970s

1970s

1973 Chevrolet Nova SS hatchback
Gallery

1973 Chevrolet Nova hatchback hints at GM’s neglect of its compacts

July 17, 2025 Steve 5

By 1973 the Chevrolet Nova was one of the oldest American cars on the market, but General Motors did give it some modest updates and a new hatchback. That would prove to be the only […]

1976 Chevrolet Malibu
Data Dive

1964-77 Chevrolet Chevelle Malibu shows growth of mid-sized American cars

July 15, 2025 Steve 10

(EXPANDED FROM 11/2/2023) When the Chevrolet Chevelle was introduced in 1964, it was marketed as an “intermediate.” The term was awkward sounding but made some sense because the car was close to the mid-point in […]

Goldendale Washington
Photo Essay

This small town is something of a working-class car museum

July 13, 2025 Steve 4

A huge sign in the center of Goldendale welcomes you to a “Sportsman’s PARADISE.” However, the city’s Chamber of Commerce insists that this has “Always Been A Car Town” (GCC, 2025). That’s partly because Goldendale […]

2018 Fiat 124 and kid
Media Analysis

How come a car that goes 0-60 in 9.7 seconds is now so terrible?

July 10, 2025 Steve 13

(EXPANDED FROM 2/3/2022) The attention economy can be unforgiving, so it makes sense that auto media outlets would be aggressive in marketing their content. For example, the other day Rob Delisa submitted a comment to […]

Flammang Standard Imported Cars
Readings

Standard Catalog of Imported Cars, 1946-1990 is sort-of better than second edition

July 9, 2025 Steve 1

(EXPANDED FROM 5/1/2020) The Internet appears to be getting better as a source of information about cars. For example, Automobile Catalog offers basic product details about an admirably broad range of domestic and foreign brands. […]

1968 AMC Ambassador SST 2-door
History

Why didn’t AMC’s 1967-68 mid-sized two-door hardtops sell better?

July 8, 2025 Steve 21

After writing the vlogging story last week, my YouTube feed was inundated with videos about late-60s American Motors cars. And I had to admit that the Rebel and Ambassador two-door hardtops looked fairly good. That […]

Mercedes-Benz 300TD wagon
Design Notes

Mercedes-Benz W123: Back when form really did follow function

July 2, 2025 Steve 4

(EXPANDED FROM 5/26/2023) A comment by Fratzog spurred me to expand on this story about the Mercedes-Benz W123, which to my mind is the brand’s most iconic model. I get that this may be a […]

1972 Buick Electra 225 2-door hardtop
Data Dive

Trajectory of top-end Buicks shows GM’s postwar strengths and weaknesses

June 30, 2025 Steve 6

(EXPANDED FROM 12/15/2023) I don’t think one can fully understand why the 1963-65 Buick Riviera wasn’t as successful as commonly argued in automotive histories without considering its relationship to the Electra 225. So let’s do […]

1977 Pontiac Firebird Trans Am front quarter
Media Analysis

Does a decline in car design — and car culture — mirror a decline in America?

June 27, 2025 Steve 3

American car-buff media tend to talk down to their readers to the point where I sometimes wonder whether editors — or at least their overseers on the business side — think we’re just a bunch […]

1967 Rambler Rebel SST convertible
History

Would AMC have done better if George Romney had stayed longer?

June 26, 2025 Steve 26

(EXPANDED FROM 6/11/2021) The comment thread in the previous post about George Romney (go here) has generated a robust discussion that deserves a substantive response. I thought the best way to do so would be […]

Posts pagination

« 1 … 6 7 8 … 41 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 13
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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