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Home1970s

1970s

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

Multimedia

MotoMan TV’s interview of Bob Lutz shows strengths and weaknesses of podcasts

September 23, 2025 Steve 1

The other day I came across MotoMan TV’s recent interview with Bob Lutz. This episode strikes me as a classic example of the strengths and weaknesses of podcasts. The most positive aspect of the hour-and-a-half […]

1963 Corvette
Literature

When did U.S. automobile ads start to display more racial diversity?

September 22, 2025 Steve 1

(EXPANDED FROM 8/25/2021) A few years ago Paul Niedermeyer (2021) wondered whether a 1961 Oldsmobile marketing image displayed people of color. The short answer is “no,” which we will talk about later in this story. […]

1965 Rambler Ambassador 990 convertible
Data Dive

Did the 1965-66 AMC Ambassador sell better when it had a unique snout?

September 19, 2025 Steve 4

In the “Story Ideas Bank” James Duvall suggested that Indie Auto look into whether the 1965-66 AMC Ambassador sold better when it had a unique snout. To be more specific, he asked: “Why didn’t the […]

1973 Buick Apollo
History

Would GM have done better in the 1960s and 1970s under Alfred Sloan?

September 15, 2025 Steve 18

(EXPANDED FROM 1/19/2022) In a discussion about market segmentation a few years ago, DECG50 asked a good question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? […]

1941 Plymouth
Links

George Walker predicted in 1940 a space-age version of a 1960s camper van

September 10, 2025 Steve 4

(EXPANDED FROM 6/1/2023) The November 1940 issue of Popular Mechanics included an article about the just-introduced 1941 car models. However, curiously enough, Detroit’s latest wares were overshadowed by a cover story about the “automobiles of […]

Media Analysis

David Burrell’s take on the 1962 Dodge and Plymouth got only partway there

September 8, 2025 Steve 4

(EXPANDED FROM 5/11/2022) Back in 2019 David Burrell wrote one of the better overviews of the downsized 1962 Dodge and Plymouth. However, he went astray on some important details. Unlike some other historical accounts, Burrell (2019) […]

1965 Pontiac Grand Prix
Multimedia

Adam Wade says the best year for American cars was 1965. Really?

September 5, 2025 Steve 23

Ranking the “best year” for American cars strikes me as clickbaity, but Adam Wade’s (2025) Rare Classic Cars & Automotive History vlog has gone there — and proposes 1965 as the winning year. Before explaining […]

1977ish Lincoln Continental Mark IV
History

Five ways Lee Iacocca contributed to the decline of Ford and Chrysler

September 4, 2025 Steve 13

(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]

Links

1970 Ford Maverick gets surprisingly critical take from Motor Trend

September 2, 2025 Steve 12

(EXPANDED FROM 9/25/2023) Should I be embarrassed to admit that the first car magazine I subscribed to was Motor Trend? When I was around 11 years old I was enticed by one of those promotional […]

Posts pagination

« 1 … 3 4 5 … 41 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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