The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]
In a recent interview, Wayne Kady was hesitant to name his favorite car design among those he had worked on during a 38-year stint at General Motors, saying that was like picking a favorite child. […]
We’ve had an interesting discussion in a comment thread about Ford Motor Company styling in the 1970s (go here), so I wanted bring some additional information and ideas to the table. This will be a […]
Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]
(EXPANDED FROM 5/13/2022) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]
LL stopped by to respond to our story, “Joe Ligo is overly kind in Nash/AMC Ambassador film.” Here’s what he had to say: “I have a 1972 Matador and a 1974 Matador and without a […]
Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive News or a […]
J. P. Cavanaugh’s (2024) recent ode to the 1969 Lincoln Continental got me thinking: What if the 1970 redesign returned to the more compact size of the groundbreaking 1961-63 models? What might that have looked […]
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