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Home1970s

1970s

Satire

Hotcars.com offers brilliant assessment of why the AMX didn’t sell very well

January 6, 2025 Steve 1

Us boomers can wax nostalgic about the great automotive journalists of the past. However, right under our noses a new generation is coming into its own that — truth be told — is even better […]

1964 Chevrolet Corvette
Literature

1953-73 Chevrolet Corvette ads gingerly showed changing gender roles

December 30, 2024 Steve 9

(EXPANDED FROM 6/10/2022) One of the more common types of clickbait on auto history websites is to post an old-car ad and throw in a few paragraphs of background. Cranking out lots of short, breezy […]

1974 AMC Matador coupes
Media Analysis

Bob Nixon interview left questions about 1974 AMC Matador and 1965 Marlin

December 26, 2024 Steve 0

(EXPANDED FROM 10/4/2014) We have previously critiqued American Motors designer Bob Nixon’s recollections about the Pacer (go here). Now let’s discuss his take on the 1974 Matador and 1965 Marlin. This portion of his Collectible […]

Readings

‘Industrial Strength Design’ offers lush but shaky take on Brooks Stevens

December 24, 2024 Steve 2

(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

Oldsmobile's ads were more innovative than the cars
Media Analysis

Did Oldsmobile revolutionize the car industry?

December 17, 2024 Steve 21

(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1970 Plymouth 'Cuda rear quarter
Gallery

1970 Plymouth ‘Cuda had a jump-the-shark quality

December 14, 2024 Steve 4

I just finished transferring my photo collection to a new program, so I thought I would play around with the controls. What better way to do it than by editing pictures of a 1970 Plymouth […]

Design Notes

Ford did better than Chrysler in differentiating its 1970s mid-sized coupes

December 13, 2024 Steve 13

(EXPANDED FROM 5/14/2021) A few years ago CJ and Geeber commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s […]

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

Posts pagination

« 1 … 15 16 17 … 42 »
  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 5
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 15
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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