
Why did Mitsubishi fail in the United States?
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
Us boomers can wax nostalgic about the great automotive journalists of the past. However, right under our noses a new generation is coming into its own that — truth be told — is even better […]
(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]
SG stopped by to comment on our story, “1968-70 AMX was American Motors’ answer to a question nobody asked.” AMX was not a sectioned Javelin. It was designed first and was supposed to be a […]
(EXPANDED FROM 6/10/2022) One of the more common types of clickbait on auto history websites is to post an old-car ad and throw in a few paragraphs of background. Cranking out lots of short, breezy […]
I am still practicing how to use my new photo-editing software, so here are a few images that illustrate an interesting moment in U.S. automobile design: This 1960 Mercury may be the most extreme example […]
(EXPANDED FROM 10/4/2014) We have previously critiqued American Motors designer Bob Nixon’s recollections about the Pacer (go here). Now let’s discuss his take on the 1974 Matador and 1965 Marlin. This portion of his Collectible […]
(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]
(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved