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Home1960s

1960s

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

1969 Ford Mustang Mach 1
Data Dive

1960s marked the beginning of the fastback’s slow revival in the U.S.

August 12, 2025 Steve 4

(EXPANDED FROM 8/7/2023) Today fastbacks are so mainstream that you can find them on the most conservative family sedans. Indeed, the rakishness of their rooflines can be more extreme than even the sportiest American cars […]

1967 Pontiac Grand Parisienne
Media Analysis

Popular Science’s predictions for 1967 cars weren’t always on target

August 11, 2025 Steve 4

(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]

1972 Ford Thunderbird
Design Notes

How did Bunkie Knudsen influence the 1972 Ford Thunderbird?

August 8, 2025 Steve 6

(EXPANDED FROM 8/12/2022) For 1972 the Ford Thunderbird brochure tried to get extra fancy with see-through paper. And on inside pages the text gushed that the only way to change the car was to “Make […]

1963 Buick Riviera interior
Drive-By Musings

What are the top-10 coolest American car interiors from 1955-70?

August 6, 2025 Steve 9

(EXPANDED FROM 6/6/2024) Top-10 lists strike me as rather clickbaity, but I am not above presenting them if they illustrate an important historical theme. Last year I was motivated to create this list after seeing […]

Marcantonio VW ads
Readings

This book can take you back to the 1960s through the lens of VW ads

August 5, 2025 Steve 6

(EXPANDED FROM 6/19/2020) If I may be honest, a goodly portion of the auto history books on my bookshelf aren’t very good. Many amount to little more than pom-pom waving for a given automaker. Most […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

July 29, 2025 Steve 28

(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]

1968 Mercury Brougham 4-door hardtop
Data Dive

1968 full-sized Mercury: A pioneer of brougham was overshadowed

July 25, 2025 Steve 12

(EXPANDED FROM 12/8/2023) One of my lingering questions from a Collectible Automobile story about the Mercury Park Lane was why it didn’t sell better in 1968 (Biel, 2021). This was arguably the first year that […]

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

1971 Ford Mustang Mach 1
Photo Essay

Mid-1930s-to-70s design evolution shown at LeMay event

July 20, 2025 Steve 3

(EXPANDED FROM 1/1/2020) The Tacoma, Washington area has two car museums that are often confused. America’s Car Museum is located downtown in a fairly new building whereas the LeMay Collections at Marymount is eight miles […]

Posts pagination

« 1 … 6 7 8 … 50 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 13
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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