In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
This is a compilation of more than three-dozen articles from auto buff magazines such as Car and Driver, Motor Trend, Road Test and Car Life. The republished stories are largely road tests of a representative […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison,  but I suppose a Citroen 2CV could have also […]
“Suicide doors didn’t make the Lincoln cool. It was already cool. The doors made it even more cool. You can’t relive the past. Come up with something new. An all new cool that hasn’t been […]
“Any failure to mention the 1953 Cadillac Eldorado convertible is reprehensible.” — Stephen Smith, The Daily Drive
Stories about the death of long-time automotive journalist Brock Yates quite rightly emphasized his most popular exploits. For example, his creation of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash illustrated Yates’ flare for publicity stunts at […]
With the 2015 redesign of the Mustang, Ford had the potential to reassert its leadership in what I have referred to as the faux pony car field. Instead, Ford took the cheap and easy way […]
Keith Crain’s prevously-mentioned Automotive News column illustrates how dramatically expectations have changed about industry volume. In 2014 sales hit 16.5 million units. That was only good for ninth place in the record books. Crain (2014) noted that […]
In a vague sense this book is an update of The Story of Jeep (Foster, 1998). However, like Patrick R. Foster’s other recent books, Jeep: America’s Greatest Vehicle, is much more graphically oriented. While not quite as large […]
(UPDATED 12/15/2022) Volkswagen Group’s global design chief Walter de Silva is worried that optimizing aerodynamics in order to meet tightening emissions standards could hurt aesthetics and branding. In an Automotive News question-and-answer piece, he complained […]
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