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Home1960s

1960s

1970 Pontiac Firebird needed to go on a diet
Fake Design

1970 Pontiac Firebird: Time to go on a diet

August 18, 2023 Steve 15

(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]

1960 Jeep FC-150 front quarter
Media Analysis

Is Patrick Foster right that AMC’s biggest mistake was not buying Jeep earlier?

August 11, 2023 Steve 8

A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]

1960 Chevrolet Corvair Monza
Quotes

Chevrolet Corvair advertising shows gender roles in 1960s

August 8, 2023 Steve 2

“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]

Design Notes

1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?

August 4, 2023 Steve 7

(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]

1970 Chrysler 300 2-door hardtop
Quotes

Lynn Townsend’s hubris led to Chrysler’s decline in 1969-70

July 24, 2023 Steve 1

“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]

1962 Lincoln Continental 4-door sedan
Letters to the Editor

Reader finds our 1961-63 Lincoln article ‘most negative of them all’

July 12, 2023 Steve 6

Indie Auto reader WM stopped by to offer his reaction on our article, “1961-63 Lincoln Continental was not as iconic as often described.” Well of all the articles written about the 1960s Lincoln, this is […]

Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

July 7, 2023 Steve 6

(EXPANDED FROM 7/7/2021) A few years ago Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in […]

Jaguar XK-E
Design Notes

1961-68 Jaguar XK-E has never been topped in two ways

July 3, 2023 Steve 7

(EXPANDED FROM 7/1/2021) The Jaguar XK-E was a remarkable car for a variety of reasons, but I would like to point out two qualities that have always been particularly appealing to me. For starters, the […]

1961 Dodge Dart 4-door sedan
Letters to the Editor

Was the 1961 Dodge’s front end inspired by 1960 Ford Falcon’s?

June 29, 2023 Steve 4

MH dropped a note to Indie Auto about the 1961 Dodge, perhaps in response to our article, “Chrysler’s collapse in premium-priced field was a bigger deal than Edsel’s.” Not much is written about the 1961 […]

Highway 101 near Raymond, Washington at dusk
Quotes

The unexpected consequences of post-World War II mobility

June 29, 2023 Steve 0

“Mobility is as much about freedom and new vistas as it is about capitalism or the free market, and the young were taking up the former while the elder worried about the latter. Mobility in […]

Posts pagination

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  • 1963 Mercury Marauder
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    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
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  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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