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Home1960s

1960s

1967 Cadillac convertible
History

What if GM and Ford were broken up in the 1960s?

December 11, 2024 Steve 24

(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]

1960 Lincoln Premiere 4-door hardtop
Data Dive

In 1960 Lincoln moved upmarket despite struggling sales

December 10, 2024 Steve 14

(EXPANDED FROM 8/9/2022) A few years ago Corey Lewis (2022) wrote that the 1960 Lincoln’s entry-level model was “rebranded as simply ‘Lincoln,’ to compete with the new base model Chrysler New Yorker (1960-1962) and Series […]

Fake Design

1957-58 Plymouth: Suddenly it could have been 1962!

December 6, 2024 Steve 17

(EXPANDED FROM 1/7/2022) When writing about the 1953-54 Plymouth, I wondered whether there could have been a compromise between the practicality of Chrysler head K. T. Keller and the trendiness of his successor, Tex Colbert. Let’s apply that question to […]

Readings

‘My Dad Had That Car’ is a much bigger but not necessarily better book

December 5, 2024 Steve 2

(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]

1967 Pontiac Ventura convertible
Ad Nauseam

How would you advertise the 1967 big Pontiacs to revive their sales?

November 29, 2024 Steve 2

As Pontiac prepared for the 1967 model year it struggled with what to do about a problem. Although overall sales were so good that the brand had carved out a solid third place in total […]

1974 Chevrolet Monte Carlo
History

Was GM’s approach to 1970s car design superior to Mercedes-Benz’s?

November 19, 2024 Steve 3

For its September 1973 issue, Motor Trend published a pro/con feature asking whether “romantic” styling was dead. In other words, did new considerations such as safety and pollution laws as well as more emphasis on […]

Readings

Foster and Glatch’s AMC book is splashy but suffers from pom-pom waving

November 18, 2024 Steve 5

I feel torn in writing a review about The Complete Book of AMC Cars (2024). New auto history books are rare enough these days that anyone who navigates the gauntlet of getting published deserves applause. […]

1971 Dodge Charger RT
Data Dive

1971-74 Dodge Charger: Making the most of a questionable idea

November 4, 2024 Steve 15

(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]

1971 Ford Mustang Mach 1
Data Dive

Which high-performance pony cars sold best in the early-1970s?

October 25, 2024 Steve 5

(EXPANDED FROM 5/2/2023) When car enthusiasts talk about high-end pony cars, they tend to focus on which ones were the fastest or won the most races. I would like to focus on a nerdier question: […]

1968 Chevrolet Impala taillights
Design Notes

1968 Chevrolet Impala shows how much American cars changed in 10 years

October 24, 2024 Steve 4

We recently took a look at a 1958 Impala, so let’s fast forward 10 years. The 1968 Impala illustrates how much the U.S. auto industry had changed in one decade. The 1968 Impala was almost […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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