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Home1940s

1940s

1935 Pierce-Arrow
Links

Hudson’s radical WWII concepts and Pierce-Arrow’s downmarket pivot

October 14, 2025 Steve 20

(EXPANDED FROM 8/15/2023) I wanted to more significantly expand on my discussion about two articles posted at the Automotive History Preservation Society’s virtual library. Alas, I can no longer access either story. I can still […]

History

1933-42 Willys: A better template for an import beater than later compacts

October 6, 2025 Steve 29

(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

Links

Ralph Kalal’s take on Packard raises useful questions but can be dogmatic

October 3, 2025 Steve 6

(EXPANDED FROM 3/15/2024) Ralph Kalal’s articles on Packard history have had a boomlet of interest among Indie Auto readers, so now could be a good time to expand on a review I wrote last year. […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

Patrick Foster's 2013 AMC book
Readings

Patrick Foster’s 2013 American Motors book is still sort-of the best of the bunch

September 30, 2025 Steve 3

(EXPANDED FROM 12/13/2021) In recent years a number of American Motors books have been published, but Patrick Foster’s 2013 history is still the best — sort of. Foster (2024) was a co-author with Tom Glatch […]

1963 Corvette
Literature

When did U.S. automobile ads start to display more racial diversity?

September 22, 2025 Steve 1

(EXPANDED FROM 8/25/2021) A few years ago Paul Niedermeyer (2021) wondered whether a 1961 Oldsmobile marketing image displayed people of color. The short answer is “no,” which we will talk about later in this story. […]

1948 Studebaker
Ad Nauseam

Ad man struggles with what to do about a 1948 Studebaker and a wiener

September 12, 2025 Steve 1

Howard Boyce’s caterpillar-shaped eyebrows shot skyward when he was shown the latest draft of a 1948 Studebaker ad. “How could you waste such terrific artwork on such boring copy?” he stammered. His boss was used […]

1941 Plymouth
Links

George Walker predicted in 1940 a space-age version of a 1960s camper van

September 10, 2025 Steve 4

(EXPANDED FROM 6/1/2023) The November 1940 issue of Popular Mechanics included an article about the just-introduced 1941 car models. However, curiously enough, Detroit’s latest wares were overshadowed by a cover story about the “automobiles of […]

Langworth Studebaker
Readings

Richard Langworth’s Studebaker book is dated but mostly still the best

September 9, 2025 Steve 5

(EXPANDED FROM 4/13/2013) When I am trying to track down information about Studebaker, I am most likely to first reach for Richard M. Langworth’s book. The reason why it that his journalistic approach was refreshingly […]

Readings

Ed Cray’s ‘Chrome Colossus’ offers a masterful history of General Motors

August 25, 2025 Steve 2

(EXPANDED FROM 1/2/2021) Ed Cray’s history of General Motors is one of the better automotive books in my library. A big reason why is that Chrome Colossus: General Motors and its Times eschewed the usual […]

Posts pagination

« 1 2 3 … 13 »
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 12
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • 1976 Tatra T-613
    Tatra was yet another automaker that deemphasized aerodynamics by 1970s
    May 22, 2026 12
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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