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Home1930s

1930s

1960 Dodge Dart
Letters to the Editor

Chrysler’s dysfunctional dealer networks were rooted in early decisions

December 2, 2021 Steve 3

Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]

1959 and 1955 Studebaker rooflines
Fake Design

1959 Studebaker: Throwing the baby out with the bath water

September 10, 2021 Steve 14

(EXPANDED FROM 5/22/2015) The 1959 Studebaker Lark’s design was initially so successful that it was described by historian Robert Ebert as a “miracle” (2013, p. 55). Studebaker-Packard Corporation, which was on the verge of liquidating […]

1965 AMC Ambassador sketch
Multimedia

Joe Ligo is overly kind in Nash/AMC Ambassador film

September 9, 2021 Steve 3

(UPDATED FROM 7/3/2020) Joe Ligo’s (2020) film about the Nash/AMC Ambassador is well-researched but overly kind in discussing the car’s dying decade. The “History of the Nash/AMC Ambassador” walks viewers through the unusually long life […]

1955 Packard Request's retro look didn't capture elegance of 1930's grilles
Design Notes

1955 Packard Request: Retro styling doesn’t always work

August 27, 2021 Steve 5

(UPDATED FROM 7/24/2020) The 1955 Packard Request is a good example of how “retro” styling doesn’t always work very well. This show car took too literal of an approach in trying to evoke Packard’s classic […]

Quotes
Quotes

Willys story threads through much of 20th Century

May 7, 2021 Steve 0

“The Willys 77, conceptually, came from the (Willys) Whippet of 1927, and shared the engine from the Whippet. The Whippet was somewhere between the Model T and Model A in specification (think of a proto-Model […]

Readings

Patrick Foster’s Hudson book emphasized pictures and boosterism

March 5, 2021 Steve 0

Patrick R. Foster’s Hudson Automobiles: An Illustrated History lives up to its title. If you are mainly interested in pictures, this is your book. The 128-page paperback is dominated by photographs, artist sketches and advertising, […]

1980 AMC brochure cover with picture of American Center building
History

AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness

January 8, 2021 Steve 0

When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]

Readings

Hiott’s VW book captures essence of old Beetle better than new one

January 8, 2021 Steve 0

Andrea Hiott has written an engaging and nuanced automotive history that transcends the usual “car guy” narratives. Thinking Small: The Long, Strange Trip of the Volkswagen Beetle offers a wealth of background about the political, economic […]

1966 Chevrolet Corvette
Auto Paedia

Halo cars are popular but not always a good idea

January 8, 2021 Steve 0

Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]

Readings

Patrick Foster shows how International Harvester failed to adapt

September 4, 2020 Steve 0

International Harvester is the post-war U.S. automaker that has received the least attention from historians. Thus, Patrick Foster’s book, International Harvester: The Complete Story, is a particularly welcome addition. The format is similar to his […]

Posts pagination

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  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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