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HomeData Dive

Data Dive

1960 Lincoln Premiere 4-door hardtop
Data Dive

In 1960 Lincoln moved upmarket despite struggling sales

December 10, 2024 Steve 14

(EXPANDED FROM 8/9/2022) A few years ago Corey Lewis (2022) wrote that the 1960 Lincoln’s entry-level model was “rebranded as simply ‘Lincoln,’ to compete with the new base model Chrysler New Yorker (1960-1962) and Series […]

Data Dive

Did African-American car buyers save Cadillac in the 1930s?

November 25, 2024 Steve 8

(EXPANDED FROM 4/18/2023) According to Ed Cray’s (1980) Chrome Colossus, in 1932 Cadillac was in danger of being discontinued when a young service manager named Nicholas Dreystadt crashed a General Motors’ executive committee meeting to […]

1971 Dodge Charger RT
Data Dive

1971-74 Dodge Charger: Making the most of a questionable idea

November 4, 2024 Steve 15

(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]

1971 Ford Mustang Mach 1
Data Dive

Which high-performance pony cars sold best in the early-1970s?

October 25, 2024 Steve 5

(EXPANDED FROM 5/2/2023) When car enthusiasts talk about high-end pony cars, they tend to focus on which ones were the fastest or won the most races. I would like to focus on a nerdier question: […]

1949 Plymouth
Data Dive

Were the 1949 Chryslers to blame for the automaker losing the No. 2 spot to Ford?

September 19, 2024 Steve 34

Paul Niedermeyer (2024) recently commented that the “new 1949 Chrysler Corp. line has to be seen as a failure inasmuch as Ford regained the #2 spot, and never looked back. Excellent cars, but not what […]

1966 Oldsmobile Starfire
Data Dive

Why didn’t the Oldsmobile Starfire do better in a booming personal coupe field?

September 12, 2024 Steve 13

When I came across a 1966 Oldsmobile Starfire at this year’s LeMay annual car show, it got me wondering why such a nicely styled car failed to catch on in one of the 1960’s hottest […]

1979 Mercury Capri
Data Dive

When did the Ford Motor Company begin to ‘phone in’ the Mercury brand?

August 13, 2024 Steve 20

An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]

1962 Ford Galaxie 500
Data Dive

Did the 1960-64 big Ford sell so poorly because of cannibalization?

July 30, 2024 Steve 16

Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]

1955 Hudson
Data Dive

Why did the Nash-based 1955 Hudson sell so poorly?

July 23, 2024 Steve 21

(EXPANDED FROM 1/13/2023) Last year a reader contributed a good question for our “Story Ideas Bank” — Why was the new-for-1955, Nash-based Hudson not successful? After all, the reader noted, the Hudson “had up-to-date and […]

1970 Toyota Corolla
Data Dive

Data on imports sheds light on their dramatic gains from 1964-80

July 10, 2024 Steve 4

A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]

Posts pagination

« 1 … 3 4 5 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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