When I came across a 1966 Oldsmobile Starfire at this year’s LeMay annual car show, it got me wondering why such a nicely styled car failed to catch on in one of the 1960’s hottest […]
An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
(EXPANDED FROM 1/13/2023) Last year a reader contributed a good question for our “Story Ideas Bank” — Why was the new-for-1955, Nash-based Hudson not successful? After all, the reader noted, the Hudson “had up-to-date and […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]
Curbside Classic commentator nlpnt (2024) recently argued that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing body style. Of course, these […]
(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]
Recently published figures from Automotive News suggest that the dealership networks for U.S. automakers have changed dramatically since the early-1960s. For one thing, the Big Three’s total number of franchises — 19,249 as of January […]
(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]
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