Month: January 2026
Seven mistakes that killed the AMC Pacer — and American Motors
(EXPANDED FROM 9/8/2023) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]
Robert Ebert’s book on Studebaker head Harold Churchill shows value of a narrow focus
(EXPANDED FROM 7/24/2020) Robert R. Ebert’s book about Studebaker head Harold Churchill is a good example of what we need more of in the auto history field — a scholarly treatment that is narrowly focused […]
In 1959 Road & Track predicted front-wheel-drive big cars within a few years
(EXPANDED FROM 12/19/2023) The November 1959 issue of Road & Track made bold predictions about what would come next after a wave of new compact cars. “Detroit Beat” writer Don Mac Donald stated that “Detroit, […]
What would an honest ad for the 1971 Ford Maverick have said?
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
