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Home2025May

Month: May 2025

1968 Chevrolet Corvette convertible
Ad Nauseam

A 1968 Chevrolet Corvette and a manly man. Alone.

May 23, 2025 Steve 0

David E. Numm liked to remind himself that he was fairly comfortable — and that things could be much worse. At least he was assigned to be a copy writer for the Chevrolet Corvette rather […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1970 Ford LTD
Data Dive

Was the decontented Ford LTD ‘essentially like an Impala’?

May 21, 2025 Steve 9

(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]

Roy Chapin Jr. and William Luneberg
Multimedia

Joe Ligo’s third AMC episode suffers from analytical weaknesses

May 20, 2025 Steve 3

One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]

1972 Pontiac Firebirds
History

William Porter brought a thoughtful approach to his design work at GM

May 19, 2025 Steve 0

I can be quite critical of Automotive News, so in fairness I should note when they do good work. A case in point is a feature story by David Phillips (2025) about William L. Porter. […]

Photo Essay

Some women just want to express themselves

May 18, 2025 Steve 2

(UPDATED FROM 10/9/2020) Cars plastered with bumper stickers are a relatively rare occurrence in western Washington state, but they are most likely to be found where college students frequent. When I started taking pictures of well-decorated cars, […]

1980 Plymouth Volare
Quotes

Popular Science questions Chrysler Corporation’s blame game

May 17, 2025 Steve 5

“Chrysler says its financial troubles are caused, in part, by safety and emissions laws that penalize it more than GM or Ford. It costs Chrysler ‘almost twice as much as it will cost GM’ to […]

2025 Tesla Cybertruck
Current Events

Is this an example of good corporate crisis management?

May 16, 2025 Steve 1

My undergraduate education mainly focused on journalism, but I did take a public relations class. What I remember most about it were case studies that analyzed how corporations responded to crises. The faculty member emphasized […]

1972 Buick Riviera
Design Notes

1971-73 Buick Riviera: The last stand against the broughamization of Detroit

May 15, 2025 Steve 24

(EXPANDED FROM 5/2/2022) Whatever else one might say about the 1971-73 Buick Riviera, its styling did represent a heroic level of resistance to the brougham look then sweeping through the U.S. auto industry. Instead of […]

1963 Rambler Classic 770 4-door sedan
Data Dive

1963 Rambler Classic was more of a compact than an intermediate

May 14, 2025 Steve 6

(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]

Posts pagination

« 1 2 3 4 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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