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Automotive Views: The otherworldly truth about Virgil Exner
Ad Nauseam
What would an honest ad for the 1971 Ford Maverick have said?
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
Design Notes
1966 Oldsmobile Toronado: Just another shiny thing from General Motors
(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]
Quotes
Maryann Keller: Postwar GM had ‘almost pathological resistance’ to change
Maryann Keller was one of the most astute automotive analysts of the last half century. A short passage in her 1993 book, Collision, arguably sums up as well as anyone the primary reason why General […]
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