Back in the early-60s men mainly wrote ad copy. So when Joan Maisel landed a job at a major ad agency in New York City, she got stuck doing secretarial work even though she was […]
Journalist Bruce McCall (2002) once called Detroit a “self-isolated world” that “matches that of any West Virginia hollow for insularity.” I was reminded of his quip when reading Car and Driver magazine’s endorsement of Dan […]
Back in December of 2021 Automotive News discontinued comments on its website in favor of those on Facebook. How have things worked out so far? Not so good, if I go by the last few […]
Indie Auto appreciates when readers give us a heads up about interesting content elsewhere on the web. In a recent comment, John Sutter pointed to an eye-opening review of Thomas E. Bonsall’s (2002) book, Disaster […]
(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]
A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]
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