Cars of the Sensational 70s: A Decade of Changing Tastes and New Directions

This is the last of  the four-part Cars of series, which cover the 1940s, 1950s and 1960s.

As as with the others, this is an oversized hard-cover book that emphasizes color photographs but includes some advertisements. Minimal text focuses mostly on product details but offers somewhat more social context, such as a refreshingly objective explanation of safety, emissions and fuel-economy regulations.

Cars of the Sensational 70s: A Decade of Changing Tastes and New Directions

  • Auto editors of Consumer Guide; 2000
  • Publications International, Lincolnwood, Ill

(1975) “Another factor that weighed heavily on the industry was this year’s Energy Policy and Conservation Act (EPCA), which called for Corporate Average Fuel Economy (CAFE) figures to be at 18 mpg for the 1978 model year, and at 27.5 mpg by 1985.” (p. 212)

(1975) “Led by small economy jobs, including a growing horde from Japan, import cars capture nearly 18.3 percent of the U.S. market, a new record; it’s a sign of the times as Japan’s Toyota passes Germany’s Volkswagen for sales supremacy among imports” (p. 250)

(1979) “The federal government was beginning to be satisfied because American cars now released 90 percent fewer emissions than at the beginning of the decade, and delivered fuel economy figures that were 35 percent better.” (p.374)

OTHER REVIEWS:

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