(UPDATED FROM 12/11/2023) The Consumer Reports 1975 Buying Guide was fairly positive about imported cars but cautioned about dealer service. The annual guide, which was published in December 1974, noted that some foreign brands had […]
(EXPANDED FROM 2/16/2022) The Beetle was such a hot commodity in 1959 that total Volkswagen registrations almost topped 120,000 units. That may have been tiny by Detroit standards, but back then it was unprecedented for […]
(EXPANDED FROM 9/25/2023) Should I be embarrassed to admit that the first car magazine I subscribed to was Motor Trend? When I was around 11 years old I was enticed by one of those promotional […]
EXPANDED FROM 3/14/2022) In a Hemmings post about a 1971 Saab 96 for sale, Mike McNessor (2014) described the car as “irresistible and timeless as the VW Beetle or the Mini.” He went on to wonder […]
(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]
Automotive News reporter Richard Truett (2025) recently recommended how Volkswagen could “rescue” the ID. Buzz, which is off to a slow start in sales. In a piece labeled a “Comment,” Truett argued that under current […]
The Volkswagen Beetle was so popular in the United States during the 1960s that it can be viewed with an aura of inevitability. Even so, one could argue that the VW benefitted by being in […]
(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]
At the auto show I attended last fall, the Volkswagen ID. Buzz appeared to generate considerable attention. Even so, sales are reportedly so sluggish that “huge discounts” are being offered. One factor could be buyer […]
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