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HomeValiant

Valiant

Data Dive

Did 1964 Ramblers share more parts between size classes than competitors?

May 26, 2026 Steve 1

(EXPANDED FROM 12/31/2023) A few years ago FS complained that our article on the 1963 Rambler Classic was “poorly researched.” This strikes me as an important — if nerdy — debate, so let’s drill down. […]

1964 Dodge Dart GT convertible
History

1963-66 Dodge Dart was arguably as important as the Ford Mustang

January 13, 2026 Steve 7

(EXPANDED FROM 10/26/2023) One of the most underrated cars of the 1960s was the 1963-66 Dodge Dart. This “family” compact anticipated the size of the contemporary family sedan during a time when the American auto […]

1960 VW versus US compact car ads
Multimedia

Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts

August 14, 2025 Steve 3

(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]

1971 Plymouth Valiant 4-door sedan
History

1971 Plymouth Valiant sedan impressed media more than buying public

May 12, 2025 Steve 7

(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]

1965 Plymouth Valiant
Design Notes

1963-66 Plymouth Valiant inched away from Virgil Exner’s styling quirks

April 2, 2025 Steve 8

(EXPANDED FROM 5/4/2022) One of my stylistic pet peeves is the 1963-65 Plymouth Valiant’s front fenders, which had weird, hairpin-shaped character lines. They undercut what in many respects was one of the cleaner compact designs […]

1965 Plymouth Barracuda and Rambler Tarpon
History

Might the Rambler Tarpon have sold better than the Plymouth Barracuda?

February 26, 2025 Steve 12

(EXPANDED FROM 7/2/2021) Patrick Foster has questioned whether the 1964 Rambler Tarpon show car would have sold better than the Plymouth Barracuda if it had reached production. His rationale was that neither compact sporty coupe […]

1962 Plymouth Fury 2-door hardtop
History

Were the downsized 1962 Plymouth and Dodge based on a stretched compact?

September 24, 2024 Steve 13

In a recent story about the 1962 Plymouth and Dodge, Bill McGuire (2024) of Mac’s Motor City Garage stated that the downsized cars were based upon a stretched version of the compact Plymouth Valiant and […]

Links

Car and Driver says Ford Mustang will ‘murder’ the 1964 Plymouth Barracuda

April 10, 2024 Steve 9

A Car and Driver article on the just-introduced 1964 Plymouth Barracuda adopted an unusual format — a transcript of a conversation with a Chrysler official. When a road tester complained that the car’s underpinnings didn’t […]

1970 American Motors ad with Chapin
Links

Car and Driver gives Roy D. Chapin royal treatment in 1970 AMC Hornet story

March 26, 2024 Steve 0

Car and Driver under David E. Davis gave the royal treatment to American Motors’ head Roy D. Chapin Jr. A case in point was a story about the 1970 AMC Hornet, which treated Chapin’s marketing […]

1967 Ramber Rebel SST two-door hardtop
Media Analysis

Five questions about Aaron Severson’s take on American Motors

April 7, 2023 Steve 3

Ate Up With Motor’s Aaron Severson (2023) stopped by Curbside Classic last week to post an epic series of comments about American Motors. The thing that most struck me about his 11 comments — which […]

Posts pagination

1 2 »
  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 15
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 4
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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