Toyota Motor Corp.
‘Doling out progress at the minimum possible rate’
“The US auto industry has been perhaps the best example of a sector falling into a rut and doling out progress at the minimum possible rate for at least 30 years. It’s criminal IMO that […]
Bill Vlasic: A 2007 figure that summed up Detroit’s fall
“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]
Airdams: The greatest automotive innovation since the tail fin
The airdam, and its twin brother the air curtain, are the tail fins of our time. They have become such a key part of today’s vehicles that even family cars have raced to offer the […]
CO2 emissions: Automakers still partying like it’s 1975
The U.S. automobile industry has shown admirable ingenuity in developing new technologies to reduce the greenhouse gases produced by its cars and trucks. The problem is that a religious devotion to bigger, glitzier and more […]
Pillar (A-D)
Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]
Are boutique brands worth the trouble?
When Volkswagen decided to discontinue its “new” Beetle, it did not have to deal with logistical issues such as remodeling showrooms like Toyota had to do when the Scion brand was phased out. That’s because […]
2019 auto design: One step closer to machine guns?
This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]
