“. . . 1950/’51 — was the first time that Studebaker had a V-8 engine, and it was a catastrophe. They had a terrible time. They kept eating up camshafts and millions of dollars. Studebaker never […]
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
If you went by the above photo alone, you would get a misleading impression of the 1958 Studebaker. Yes, the colors are grossly exaggerated, but an even bigger problem is that the photo only shows […]
“I do think Packard would have been the more salvageable of the two brands, but Packard was already having trouble making ends meet (which is why they went looking for a merger with another company […]
This is one of the better scholarly books about an auto company. Donald T. Critchlow achieves the rare feat of crafting a narrative that is engaging, analytically sophisticated and challenges industry groupthink in key respects. […]
“Raymond Loewy, who along with his industrial design firm, had been involved with Studebaker since the 1930s, was enlisted to help with designing the new small Studebaker. In the oral history interview Churchill confirmed that […]
The beltline is the transition area between the bottom of a vehicle’s side windows and its body panels. It might have a piece of chrome or a crease, but until recently you were unlikely to […]
Curbside Classic recently posted an unusually detailed discussion in a comment thread about why a merger did not occur between Hudson, Nash, Packard and Studebaker (Shafer, 2015). While the speculation is interesting, I’d question the underlying assumption […]
In some respects the rise of the web has been the best thing that ever happened to American automotive history. Just click on Google’s “images” tab and you instantly have access to far more pictures […]
This a visually appealing and well-balanced Studebaker history for those who don’t already have one on their shelf. For those who do, the main appeal of Studebaker: The Complete History may be its generous supply of large […]
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