(EXPANDED FROM 9/6/2023) The Studebaker pictured above was a mid-year redesign intended to catch up with the Big Three, which at the beginning of the 1955 model year had largely switched to so-called “dog leg” […]
Howard Boyce’s caterpillar-shaped eyebrows shot skyward when he was shown the latest draft of a 1948 Studebaker ad. “How could you waste such terrific artwork on such boring copy?” he stammered. His boss was used […]
(EXPANDED FROM 4/13/2013) When I am trying to track down information about Studebaker, I am most likely to first reach for Richard M. Langworth’s book. The reason why it that his journalistic approach was refreshingly […]
CR stopped by to comment on our article, “1964 Studebaker: Brooks Stevens hammered final nail in the coffin.” Absolutely this is a hatchet job on Brooks Stevens and a completely unnecessary and agenda-driven one at […]
(EXPANDED FROM 4/16/2021) One of my more unpopular takes is that Studebaker shouldn’t have assigned Brooks Stevens to restyle the 1964 Lark. He may have had a more mainstream design sensibility than Raymond Loewy, but […]
(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]
(EXPANDED FROM 6/6/2024) Top-10 lists strike me as rather clickbaity, but I am not above presenting them if they illustrate an important historical theme. Last year I was motivated to create this list after seeing […]
We have a lively debate going on in the 1953 Studebaker comment thread, so I thought I would add to the discussion by quoting Thomas E. Bonsall’s take on the car. In the introduction to […]
I have been fairly critical of auto history YouTube channels, so I thought I would acknowledge what seemed to be a fairly good analysis of the 1953 Studebaker “Loewy coupes.” The King of Classic Cars […]
An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]
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