(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
“We are experiencing a situation where the number of car fans is constantly decreasing, but at the same time, they demand more and more. With fake grilles and fake exhausts, the car has become a […]
An overwhelming majority of commentators took Keith Crain (2019) to task for a recent Automotive News column where he questioned the viability of a rapid shift to electric vehicles. “The horse farriers of the 19th […]
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