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HomeRichard M. Langworth

Richard M. Langworth

1963 Studebaker Avanti
Fake Design

Was the 1963-64 Studebaker Avanti a fatal mistake?

January 31, 2025 Steve 36

(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]

1978 Oldsmobile Cutlass Salon Brougham 4-door sedan
Data Dive

How badly did the ‘aeroback’ hurt GM’s 1978-79 mid-sized sales?

January 23, 2025 Steve 7

(EXPANDED FROM 4/24/2023) Collectible Automobile suggested a while back that the “aeroback” styling of the 1978-79 Buick Century hurt its sales (Witzenburg, 2023). However, the article didn’t compare output with previous years or other General […]

Quotes

K. T. Keller predicted the end of late-50s styling excesses

January 17, 2025 Steve 5

K. T. Keller stepped down as Chrysler Corporation’s board chair in 1956 but he still weighed in on auto industry matters. For example, in a 1958 interview he made a rather pointed prediction that implied […]

1968 Dodge Charger
History

1968-70 Dodge Charger: Who should get credit?

January 14, 2025 Steve 10

(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]

1955 Dodge
Data Dive

1955-56 Chryslers: ‘Forward Look’ wasn’t as successful as sometimes assumed

January 8, 2025 Steve 9

(EXPANDED FROM 2/19/2021) This story has seen a burst of renewed interest, so I have updated and expanded it — partly in response to reader comments. However, the punchline remains the same: that Virgil Exner’s […]

Gallery

The Stout Scarab didn’t just anticipate the modern minivan

December 23, 2024 Steve 1

(EXPANDED FROM JUNE 2, 2023) Histories about the Stout Scarab tend to emphasize that it was the first production minivan (Peek, 2021; Wikipedia, 2023). However, this innovative 1930s car strikes me as also being the […]

1971 AMC Gremlin and VW Beetle front
Design Notes

Richard Teague’s styling helped to kill American Motors

December 20, 2024 Steve 28

(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]

Design Notes

Ford did better than Chrysler in differentiating its 1970s mid-sized coupes

December 13, 2024 Steve 13

(EXPANDED FROM 5/14/2021) A few years ago CJ and Geeber commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s […]

Fake Design

1957-58 Plymouth: Suddenly it could have been 1962!

December 6, 2024 Steve 17

(EXPANDED FROM 1/7/2022) When writing about the 1953-54 Plymouth, I wondered whether there could have been a compromise between the practicality of Chrysler head K. T. Keller and the trendiness of his successor, Tex Colbert. Let’s apply that question to […]

Data Dive

Did African-American car buyers save Cadillac in the 1930s?

November 25, 2024 Steve 8

(EXPANDED FROM 4/18/2023) According to Ed Cray’s (1980) Chrome Colossus, in 1932 Cadillac was in danger of being discontinued when a young service manager named Nicholas Dreystadt crashed a General Motors’ executive committee meeting to […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 34
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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