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HomeRaymond Loewy

Raymond Loewy

1941 Studebaker Commander 2-door coupe
Design Notes

1941 Studebaker Commander: Ending its big cars on a high note

February 26, 2026 Steve 11

(EXPANDED FROM 10/1/2024) The 1941 Studebaker Commander is noteworthy partly because of its lovely art deco styling, but also because it represents close to the last of the automaker’s big premium-priced cars. In 1939 Studebaker […]

1964 Studebaker Daytona rear quarter
Design Notes

1964 Studebaker: Brooks Stevens hammered final nail in the coffin

August 27, 2025 Steve 27

(EXPANDED FROM 4/16/2021) One of my more unpopular takes is that Studebaker shouldn’t have assigned Brooks Stevens to restyle the 1964 Lark. He may have had a more mainstream design sensibility than Raymond Loewy, but […]

1953 Studebaker Commander Starliner 2-door hardtop
Quotes

Thomas Bonsall faced backlash for criticizing 1953 Studebaker launch

August 2, 2025 Steve 6

We have a lively debate going on in the 1953 Studebaker comment thread, so I thought I would add to the discussion by quoting Thomas E. Bonsall’s take on the car. In the introduction to […]

Multimedia

Two vlogs have strikingly similar takes on 1953 Studebaker Loewy coupes

July 30, 2025 Steve 5

I have been fairly critical of auto history YouTube channels, so I thought I would acknowledge what seemed to be a fairly good analysis of the 1953 Studebaker “Loewy coupes.” The King of Classic Cars […]

1955 Studebaker President left rear close
Design Notes

1955 Studebaker President hardtop hints at a road not taken

July 14, 2025 Steve 15

(EXPANDED FROM 11/3/2021) This may not be a very popular perspective, but I would suggest that the so-called Loewy coupes were at their best in 1955. Although the styling wasn’t as clean as the 1953-54 […]

1965 Studebaker Lark 4-door sedan
Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

Avanti II windshield
Design Notes

Why was the Studebaker Avanti’s windshield so odd?

May 30, 2023 Steve 2

(EXPANDED FROM 2/8/2022) Why was the futuristic-looking Studebaker Avanti given a tall, flat and small windshield? That windshield ranks with the 1964-66 Imperial in looking terribly mismatched with the rest of the car. The most […]

1966 Studebaker Sceptre taillights
Media Analysis

Accounts of Brooks Stevens’s Studebaker Sceptre and siblings can vary

February 3, 2023 Steve 13

Dean’s Garage has reposted a Hemmings story about a number of proposed Studebakers designed by Brooks Stevens. Daniel Strohl (2023) primarily focused on the Sceptre, a replacement for the ancient Hawk. I find the photographs […]

Quotes
Quotes

Loewy offered weird idea for small Studebaker

July 1, 2019 Steve 0

“Raymond Loewy, who along with his industrial design firm, had been involved with Studebaker since the 1930s, was enlisted to help with designing the new small Studebaker. In the oral history interview Churchill confirmed that […]

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