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HomePricing

Pricing

1955 GM brand hierarchy
Drive-By Musings

What do we mean when we talk about the premium-priced field?

July 24, 2025 Steve 14

An Indie Auto reader asked me to explain what I mean when referring to the premium-priced field. More specifically, how do I rank General Motors’ brand hierarchy — and where do I put Pontiac, Olds […]

Quotes

GM set its prices for a 25-percent return on investment in 1950s

March 30, 2022 Steve 2

“But if its return on investment averaged 25 percent for 1950 through 1955, well above the corporation’s target and the highest return in American industry, why couldn’t General Motors reduce the prices on its cars, […]

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    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
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