(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]
(EXPANDED FROM 3/15/2023) The Chrysler brand during the second half of the 1960s was one of that automaker’s biggest success stories. We have discussed the design of its cars (e.g., go here and here), so […]
(EXPANDED FROM 2/19/2021) This story has seen a burst of renewed interest, so I have updated and expanded it — partly in response to reader comments. However, the punchline remains the same: that Virgil Exner’s […]
(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]
I am still practicing how to use my new photo-editing software, so here are a few images that illustrate an interesting moment in U.S. automobile design: This 1960 Mercury may be the most extreme example […]
(EXPANDED FROM 4/16/2021) The 1941 Studebaker Commander is noteworthy partly because of its lovely art deco styling, but also because it represents close to the last of the automaker’s big premium-priced cars. In 1939 Studebaker […]
(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]
I have never been very attracted to the 1958-60 Ford Thunderbird’s gimmicky styling. However, I still must admit that this is one of the most important cars of the postwar era. And while the T-Bird’s […]
(EXPANDED FROM 1/13/2023) Last year a reader contributed a good question for our “Story Ideas Bank” — Why was the new-for-1955, Nash-based Hudson not successful? After all, the reader noted, the Hudson “had up-to-date and […]
(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]
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