Our discussion in the comment thread about the 1956 Packard Executive story all but inevitably brought up one of the most common criticisms of the automaker’s management — that it did not do enough in […]
(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]
(EXPANDED FROM 4/8/2022) The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility […]
(EXPANDED FROM 5/2/2022) Whatever else one might say about the 1971-73 Buick Riviera, its styling did represent a heroic level of resistance to the brougham look then sweeping through the U.S. auto industry. Instead of […]
(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]
Automotive historian Thomas E. Bonsall argued that the 1958 Edsel wasn’t a flop and that the Ford Motor Company shouldn’t have given up on the brand so quickly. The “real failure in the Edsel saga” […]
(EXPANDED FROM 7/15/2022) I can’t usually tell in advance whether an article will hit a nerve. As a case in point, I didn’t think this one about the 1954 Packard Clipper would generate much notice. […]
Lynn Townsend led a remarkably quick turnaround of the Chrysler Corporation, but he started to lose altitude in the late-60s. One might debate what were key turning points, but I would suggest that the 1967-68 […]
(EXPANDED FROM 3/3/203) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]
(EXPANDED FROM 1/15/2021) The 1953 Hudson Hornet’s styling strikes me as being peak “step down.” As a case in point, this was the last year for the rounded rear end. It looked dated compared to […]
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