(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]
(UPDATED FROM 8/30/2023) Predicting the future of the U.S. auto industry has always been fraught with peril. Popular Science’s Detroit Editor Jim Dunne got a lot of things right in his reporting during 1970, but […]
(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]
(EXPANDED FROM 8/17/2023) In its April 1974 issue, Popular Science shed light on a Chevrolet Vega-based sporty coupe that was slated to compete with the subcompact Ford Mustang II. The unnamed car’s main claim to […]
(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]
When Irv Rybicki was interviewed by Dave Crippen (1985) about his design career at General Motors, he told a story about how the 1971 Cadillac Eldorado supposedly got opera windows. The Monte Carlo was initially […]
“Chrysler says its financial troubles are caused, in part, by safety and emissions laws that penalize it more than GM or Ford. It costs Chrysler ‘almost twice as much as it will cost GM’ to […]
(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]
(EXPANDED FROM 12/30/2022) This story operates on two levels. The first one is how the car-buff media could be wrong in its predictions about future products. The second level looks at how slow the Chrysler […]
Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]
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