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HomePlymouth

Plymouth

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

February 27, 2023 Steve 4

While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]

1960 Studebaker Lark 4-door sedan
Media Analysis

1959 Studebaker: Was it really design theft?

March 21, 2022 Steve 12

(EXPANDED FROM 4/2/2017) Richard M. Langworth has authored more auto histories than just about anyone. Yet he was strikingly humble when beginning to discuss the controversial topic of who was responsible for the 1947 Studebaker’s styling. “I am […]

1953-54ish Cadillac rear
Letters to the Editor

Buick, Olds and Cadillac hurt the independents in the early-50s

February 15, 2022 Steve 6

Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]

1960 Dodge Dart
Letters to the Editor

Chrysler’s dysfunctional dealer networks were rooted in early decisions

December 2, 2021 Steve 3

Geeber recently wrote one of the best overviews I have ever seen about why Chrysler’s dealer networks became so dysfunctional. His comment (below) was in response to, “Lynn Townsend failed to solve Chrysler’s warfare between […]

1967 Dodge Coronet 500
Letters to the Editor

Lynn Townsend failed to solve Chrysler’s warfare between divisions

November 23, 2021 Steve 4

Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]

1958 Chevrolet headlight
Auto Paedia

Economies of scale: Finding the balance between too small and too big

January 15, 2021 Steve 0

The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

1954 Plymouth fake ad
Ad Nauseam

1954 Plymouth: You really do deserve to have it all

September 25, 2020 Steve 0
1967 Rambler Rebel 550 2-door coupe
History

How American Motors abandoned its uniqueness in the second half of the 1960s

January 1, 2020 Steve 0

The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]

Pop quiz: Is this a Valiant or a Volare?
Media Analysis

Does the Internet dumb down auto history?

May 17, 2013 Steve 1

In some respects the rise of the web has been the best thing that ever happened to American automotive history. Just click on Google’s “images” tab and you instantly have access to far more pictures […]

Posts pagination

« 1 … 6 7
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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