(EXPANDED FROM 7/30/2024) Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, […]
(EXPANDED FROM 5/6/2024) Some have argued that the 1967-71 Thunderbird four-door Landau was a strategic error. For example, James E. Duvall (2024) wrote that the new body style played a major role in “forever” changing […]
David Kiley (2026) recently argued in The Car Collective’s Substack newsletter that Lincoln should be killed. His opinion piece shows a lot more spunk than what one might find in the vapid pages of Automotive […]
(EXPANDED FROM 8/16/2024) I have never been very attracted to the 1958-60 Ford Thunderbird’s gimmicky styling. However, I still must admit that this is one of the most important cars of the postwar era. And […]
(EXPANDED FROM 6/12/2024) The Studebaker Hawk arguably reached its peak in 1957. This was when it sold the best — almost 20,000 units. This was also Peak Hawk from a styling standpoint. For one shining […]
(UPDATED FROM 7/1/2024) General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but […]
(EXPANDED FROM 2/27/2024) The 1974-76 Ford Elite highlights one of the Ford Motor Company’s bigger mistakes of the 1970s. The automaker was too slow in entering the mid-sized personal coupe field. The Elite was a […]
(UPDATED FROM 12/14/2023) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due […]
(EXPANDED FROM 1/5/2024) Reasonable people can debate what was the most excessive car of the brougham era, but I would propose the 1978 Cadillac Eldorado for top honors. To be more specific, I would point […]
(EXPANDED FROM 9/1/2023) Albert Fredrick Godwin stopped by to point out that our featured 1967 Pontiac Grand Prix convertible was his car. He had displayed it at an annual auto show hosted by LeMay Collections […]
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