(EXPANDED FROM 6/27/2022) American Motors head George Romney may not have realized it at the time, but he was onto something when he okayed the 1957 Rambler Rebel for production. This would prove to be […]
In conjunction with his recent Public Broadcasting series on American Motors, Joe Ligo (2025) wrote a provocative article for Hagerty. He wondered whether AMC might have survived for at least a while longer if it […]
(EXPANDED FROM 6/11/2021) The comment thread in the previous post about George Romney (go here) has generated a robust discussion that deserves a substantive response. I thought the best way to do so would be […]
(EXPANDED FROM 5/12/2023) This post has received a burst of new attention, so I thought it would be a good time to expand it. I have argued what may not be very popular with fans […]
The Volkswagen Beetle was so popular in the United States during the 1960s that it can be viewed with an aura of inevitability. Even so, one could argue that the VW benefitted by being in […]
(EXPANDED FROM 10/15/2021) A lingering point of contention in the auto history media has been whether the last-generation AMC Ambassador had as much interior room as the Big Three’s full-sized cars. The short answer: Not […]
The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]
Roy D. Chapin Jr. showed little self awareness when recounting his tenure as head of AMC from 1967-77. He participated in an oral history project sponsored by the Henry Ford museum. The Automobile in American […]
(UPDATED FROM 3/23/2023) A Century of Automotive Style was first published in 1996, so it is a fairly old auto history book. Nevertheless, I would rank it as important enough to be updated. I say […]
(EXPANDED FROM 4/23/2021) A few years ago our story on Brooks Stevens’s redesign of the 1964 Studebaker generated enough debate that I decided to further flesh out an alternative scenario. To wit, Studebaker would have […]
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