(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
Howard Boyce’s caterpillar-shaped eyebrows shot skyward when he was shown the latest draft of a 1948 Studebaker ad. “How could you waste such terrific artwork on such boring copy?” he stammered. His boss was used […]
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