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Parody
The Worst of Indie Auto
A story about George Romney’s family that draws upon all of AMC’s nameplates
(UPDATED FROM 8/30/2022) A few years ago a commentator on a political blog joked that Mitt Romney’s parents “did a lot of rambling in those days, but oddly enough none ever served as an ambassador.” […]
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How would you market the 1978 Lincoln Versailles?
(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]
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What would an honest ad for the 1971 Ford Maverick have said?
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
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