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HomeMonaco

Monaco

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1971 Chrysler New Yorker
Fake Design

1969-71 Chrysler: An Exner idea fumbled again

July 29, 2025 Steve 30

(UPDATED FROM 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The styling was exceptionally clean and purposeful for an American premium-priced car […]

1968 GM premium big cars
Data Dive

1965-68 GM big cars: The end of different strokes

April 28, 2025 Steve 13

(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]

1968 Dodge Monaco
Gallery

Was Lynn Townsend’s first major failure the 1967-68 full-sized Dodge?

March 31, 2025 Steve 7

Lynn Townsend led a remarkably quick turnaround of the Chrysler Corporation, but he started to lose altitude in the late-60s. One might debate what were key turning points, but I would suggest that the 1967-68 […]

Letters to the Editor

Chrysler and AMC lost the plot with 1970s personal luxury coupes

March 29, 2022 Steve 20

George Denzinger took the time to write a lengthy and thoughtful response to our story, “1971-74 Dodge Charger: Making the most of a questionable idea,” so I am elevating it to the front page as […]

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    April 17, 2026 39
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    April 16, 2026 7
  • Cheap dealer car
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    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
Society of Automotive Historian award to Indie Auto

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  • Terrance Smith on Even Motor Trend complained about the 1967 Cadillac Eldorado’s brakes
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