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HomeMercury

Mercury

History

Lincoln-Zephyr was a first step in Ford surpassing Chrysler

August 30, 2024 Steve 9

(EXPANDED FROM 4/11/2022) The 1936-42 Lincoln-Zephyr is a more important car than is commonly assumed. Not only did it offer notably advanced styling and engineering, but it also represented the Ford Motor Company’s first meaningful […]

1979 Mercury Capri
Data Dive

When did the Ford Motor Company begin to ‘phone in’ the Mercury brand?

August 13, 2024 Steve 20

An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]

1971 Mercury Cougar XR7
Media Analysis

Collectible Automobile sheds little light on why 1971 Mercury Cougar was ugly

August 6, 2024 Steve 17

When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]

Data Dive

Compact cars became the neglected stepchildren of U.S. automakers

June 26, 2024 Steve 19

(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]

1967 Mercury Comet Caliente convertible
Design Notes

Did stylistic penny pinching undercut the 1966-67 Mercury Comet?

May 22, 2024 Steve 11

As mysteries go it’s a small one, but I have long been curious as to why the 1965-67 Mercury Comet switched from horizontal to stacked headlights. The new look wasn’t in alignment with any of […]

1972 Buick LeSabre 4-door hardtop
Links

Popular Science pans premium cars for cost cutting and impractical styling

May 6, 2024 Steve 3

Popular Science’s Jan P. Norbye and Jim Dunne criticized the quality and practicality of four 1972 premium-priced big cars. They road tested the Buick LeSabre, Chrysler Newport Royal, Mercury Monterey and Oldsmobile Delta 88. “It’s […]

Data Dive

The 1965-73 Ford LTD may not have impacted Mercury very much

April 11, 2024 Steve 10

(EXPANDED FROM 1/28/2022) Indie Auto commentator Geeber recently discussed how premium-priced big cars did better than their lower-priced brethren as the 1970s progressed. His comment, which is worth reading in full (go here), spurred me […]

1957 Lincoln four-door hardtop
History

Could the 1956-57 Lincoln have saved a dying Packard?

April 4, 2024 Steve 11

(EXPANDED FROM 7/30/2021) Stéphane Dumas has been displaying his broad knowledge of web-based sources of automotive history for quite a few years. As a case in point, back in 2015 Dumas posted a comment over at […]

1972 Chrysler New Yorkers
Data Dive

The 1969-73 Chrysler wasn’t a disaster, but it wasn’t a success

March 12, 2024 Steve 16

(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]

1954 Hudson Hornet Hollywood hardtop
Design Notes

One of Hudson’s fatal mistakes was the 1951-54 Hollywood hardtop

December 20, 2023 Steve 9

(EXPANDED FROM 5/31/2021) A few years ago I stumbled across the Hudson Motor Car Fan Club. Its Facebook page didn’t offer much historical analysis but did have some cool photographs. I was particularly taken by […]

Posts pagination

« 1 … 3 4 5 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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