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HomeMedia strategies

Media strategies

Citroen CV2 rear
Media Analysis

Is Ate Up With Motor the ‘canary in the mineshaft’ for auto history media?

December 26, 2023 Steve 7

Right before Christmas Aaron Severson (2023) warned that “the future of Ate Up With Motor is looking quite bleak.” This strikes me as a wake-up call to the automotive history field. Severson is arguably one […]

Jaguar XK-E 2+2
Media Analysis

AROnline may get a reprieve and Jalopnik fiddles with AI-written content

November 30, 2023 Steve 3

Good news and bad news on the automotive media front. The good news is that AROnline has had a number of offers by individuals and groups to keep the website online, at least as an […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Men’s Health absorbs leading car magazine

September 16, 2021 Steve 0
Curbside Classic founder Paul Niedermeyer
Media Analysis

Curbside Classic shows what small-scale media are up against

December 11, 2017 Steve 0

Curbside Classic is a fascinating case study of the difficulties of sustaining a financially viable independent media outlet. For example, last year Niedermeyer announced that ad revenue was down 15-20 percent because of increased use of […]

  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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