“Even some auto executives and engineers complain that media comparisons of off-road driving capabilities have put pressure on them to design ever taller vehicles with ever more expensive four-wheel-drive systems that almost nobody needs. In […]
First-person accounts by lesser-known auto industry leaders can add to the historical record in surprising ways. This is why the SAH Press, which is an arm of the Society of Automotive Historians, should be lauded […]
The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]
Paul A. Eistenstein’s (2019) story about the end of production for the Volkswagen Beetle makes an odd editorial decision. He treats the Beetle as a unified product line that stretches all the way back to […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
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